36T

UX/UI - Web & Branding

What we did

Scope the project

Branding

Branding

UX/UI Process

UX/UI Process

Frontend

Frontend

About

Client

36t

36t is the best option to optimize or structure, implement and operate your import / export.

36t
36t

The goal

The challenge

Import & export requires experience in the endless details that make up the comprehensive operation: a small error in communication, documentation, or coordination undermines everything. The challenge is Specialization

How we help them

The solution

We collaborated with 36t in overhauling both their brand and digital infrastructure to improve both their message and their operational capacity. 100% guaranteed import & export requires coordinating the entire supply chain. 36t looks after your interests, guiding the operation one step at a time: From cradle to gate.

Insights

Which insights could we gather?

Some of the many insights we got were the ones that helped us build a better user experience.

  • This is what we found:
  • 1

    Due to operative volume, it usually makes more sense to outsource my international commerce requirements to an expert partner.

  • 2

    Coordinating to all the involved entities, each prioritizing their own interests, makes for an overly complex operation.

  • 3

    Import & export always has unexpected costs. Professional partners can take care of the entire process and ensure that you do not pay extra.

Project overview

Branding

A customized system was designed to communicate the brand’s competitiveness, visibility and operational fluidity.

Construction

The logo was created within a dynamic circular grid to convey a full rotation of 360 degrees.

Construction

UI Elements

Colors & Typography

36T’s unique characteristics create an all-round aesthetic experience.

Colors

36T’s unique characteristics create an all-round aesthetic experience.

Main

#221C35

Main

#EF6203

Secondary

#70D44B

Secondary

#2A7DE1

Secondary

#FF671D

Secondary

#5E7775

Typography

By using a sans-serif mix of typographies, we ensure that the brand stays timeless and powerful, while maintaining a bit of zest.

SF Compact Display

Logotype

Oxygen

Regular

Century Gothic

Headlines

Karla

Regular

Product design

User interface

36t UX & UI was designed both to help customers find the service they need and reduce friction for contracting services or getting in touch with their sales & operations team.

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