Construction
The logo was created within a dynamic circular grid to convey a full rotation of 360 degrees.
36T
UX/UI - Web & Branding
What we did
Scope the project
Branding
UX/UI Process
Frontend
About
Client
36t is the best option to optimize or structure, implement and operate your import / export.
The goal
The challenge
Import & export requires experience in the endless details that make up the comprehensive operation: a small error in communication, documentation, or coordination undermines everything. The challenge is Specialization
How we help them
The solution
We collaborated with 36t in overhauling both their brand and digital infrastructure to improve both their message and their operational capacity. 100% guaranteed import & export requires coordinating the entire supply chain. 36t looks after your interests, guiding the operation one step at a time: From cradle to gate.
Insights
Which insights could we gather?
Some of the many insights we got were the ones that helped us build a better user experience.
- This is what we found:
-
1
Due to operative volume, it usually makes more sense to outsource my international commerce requirements to an expert partner.
-
2
Coordinating to all the involved entities, each prioritizing their own interests, makes for an overly complex operation.
-
3
Import & export always has unexpected costs. Professional partners can take care of the entire process and ensure that you do not pay extra.
Project overview
Branding
A customized system was designed to communicate the brand’s competitiveness, visibility and operational fluidity.
UI Elements
Colors & Typography
36T’s unique characteristics create an all-round aesthetic experience.
Colors
36T’s unique characteristics create an all-round aesthetic experience.
Main
#221C35
Main
#EF6203
Secondary
#70D44B
Secondary
#2A7DE1
Secondary
#FF671D
Secondary
#5E7775
Typography
By using a sans-serif mix of typographies, we ensure that the brand stays timeless and powerful, while maintaining a bit of zest.
Logotype
Oxygen
Regular
Headlines
Karla
Regular
Product design
User interface
36t UX & UI was designed both to help customers find the service they need and reduce friction for contracting services or getting in touch with their sales & operations team.
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