Carvi

UX/UI - Web & Branding

What we did

Scope the project

Naming & Branding

Naming & Branding

Design sprint

Design sprint

UX/UI Process

UX/UI Process

Frontend Backend

Frontend & Backend

About

Client

Carvi

Carvi is the easiest way to buy or sell your car without risks, at a fair price and with total transparency.

Carvi
Carvi

The goal

The challenge

Buying or selling a used car is risky business. When buying, you could get a car that was poorly repaired when it shouldn't have. When selling, you’re always at risk of meeting with the seller and having the car stolen.

How we help them

The solution

Carvi minimized these risks by acting as a digital car lot. Their team of qualified professionals will visit you at your home, valuate your car and make an offer for it. As for selling, they also make home visits to showcase the vehicle to help you make an informed decision. No risks, just a fair deal and absolute transparency.

Insights

Which insights could we gather?

Some of the many insights we got were the ones that helped us build a better user experience.

  • This is what we found:
  • 1

    Purchasing or selling used cars, the traditional way is risky. You can get duped and there’s little you can do about it.

  • 2

    Buyers want to avoid nasty surprises.

  • 3

    Sellers want to reduce the risks of selling.

Structure

Wireframes

We performed iterative prototype and wireframe usability testing leading to tweaks and improvements based on user feedback.

Once our initial hypothesis was proven we began defining the Visual Design which is presented below.

Wireframe 01 Wireframe 02
Wireframe 03
Wireframe 04 Wireframe 05

THIS IS JUST A SAMPLE OF OUR MAIN USER STORY WIREFRAMES

Project overview

Branding

Finding a way to represent Carvi’s three pillars, fairness, transparency and security, all while keeping the brand fresh and attractive was an interesting challenge.

Naming

Carvi derives both from Car and Via, road in Latin. It’s not just about what car you drive but where and how you drive.

Car

Car

+

Groovy (Wonderful)

Groovy (Wonderful)

=

Carvi

Carvi

Construction

Carvi’s logo is a blend of the ignition, a key and a letter C.

Construction

Promotionals

Carvi

UI Elements

Colors & Typography

The right colors and type creates perfect aesthetic balance.

Colors

The warmth of red and the optimism of orange communicates activity and energy.

Main

#EB3349

Secondary

#EF6203

Gradient

#EB3349 - #EF6203

Typography

Using a display font makes the brand more memorable and in this case, adds some visual play to the name.

SF Compact Display

Logotype

Paytone One

Regular

Century Gothic

Headlines

Poppins

Bold

Century Gothic

Body

Poppins

Regular

Product design

User interface

Carvi’s UI is focused on helping you find your dream car.

Powerful Search

With Carvi’s powerful search and filters you’re sure to find your dream car in no time.

Secure checkout

Carvi leverages leading payment processors ensure secure transactions when separating that car you fell in love with.

Sell with Confidence

Selling your car has never been this easy. Submit your car’s info in just a few clicks and Carvi’s team will take it from there.

Carvi

Fair Pricing

Whether it’s color, year, make, model, engine type or market trends, Carvi analyzes massive amounts of data to determine the value of your vehicle.

Carvi

Personalized Service

Carvi’s robust system ensures a personalized experience for all buyers and sellers no matter what stage their in.

Join Carvi and purchase or sell your car without the risks, at a fair price and with absolute transparency.

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