CEMEX

UX/UI - Web & Branding

What we did

Scope the project

Naming & Branding

Naming & Branding

Brand Sprint

Brand Sprint

About

Client

cemex

CEMEX launched a new initiative that gave purpose to build a better future for their customers, shareholders and communities. CEMEX works hard to develop and deliver the best solutions in cement, ready-mix, and aggregates, so they can transform ideas into reality. This new initiative, Superior Customer Experience, was a way for them to succeed as a company by making their customers succeed. This creates a sustainable value by providing industry-leading products and solutions to satisfy the construction needs for their customers around the world.

cemex
cemex

The goal

The challenge

The goal for this corporate branding was to communicate to CEMEX’s internal team and customers an initiative that would strive to continue their journey of being the best company within their industry to offer the best customer experience. The global reach of this visual identity launched in over 25+ countries, so it had to be translated in over ten languages.

How we help them

The solution

Our approach to show that this is a customer-first and a customer-centric initiative was to encompass both the end user and CEMEX’s specialized team. Graphically, we merged both of these concepts by using an end user which is represented in the middle of the circle and a fingerprint that represente the strong work ethic embedded in the company’s DNA. This created a symbol that was culturally friendly around the globe and was in-line with the company’s look and feel.

Insights

Which insights could we gather?

Some of the many insights we got were the ones that helped us build a better user experience.

  • This is what we found:
  • 1

    Customers at the center.

  • 2

    Pursue Excellence.

  • 3

    Building long-lasting partnerships.

  • 4

    Being proud to work and evolve as a team.

Project overview

Branding

Balancing a sense of professionalism and approachability to communicate the brand’s leading-edge innovation and customer-centric approach.

Construction

The logo emphasises the brand’s way of putting the customer at the heart of their organization.

Construction

UI Elements

Colors & Typography

A selection of unique characteristics highlights the brand’s loyalty and genuine commitment.

Colors

Red makes a strong impact, while blue creates a sense of trust, creating a perfect balance within the brand’s visual design.

Main

#f42534

Main

#003DA6

Typography

An extended selection of typography to achieve contrast and a well-balanced composition.

SF Compact Display

Logotype

Exo 2

Regular

Century Gothic

Presentations

Century Gothic

Regular

Century Gothic

Headlines

Bebas

Regular

Century Gothic

Body

Calibri

Regular

Logo design

Symbol

The symbol represents both the user, the company, the work ethic and the community surrounding the impact of CEMEX's experience.

One of the leading building materials company in the world.

What are you waiting for? You're just one click away!

What’s your next project?
Let’s build it together.

Whether you want to talk about the next big thing or simply say hello, we’d love to hear from you.