Naming
The definition of this project allowed us to generate a concept with which we could discover the core of the product.
Doctu
Branding - UX/UI - Web - Mobile
What we did
Scope the project
Naming & Branding
UX/UI Process
Backend & Frontend
iOS & Android Development
About
Client
Doctu is a mobile health startup that focuses on transforming healthcare delivery. The ground breaking experience offered through their mobile app connects patients with healthcare professionals, creating a fast, accessible, and high quality virtual care when and where they need it. Our mission is to help them make it happen.
The goal
The challenge
To provide the Latin American population with quality medical care regardless of time and place. To make available to everyone an option of professional medical consultations at a moderate cost, with the intention of promoting and increasing the culture of taking better care of oneself.
How we help them
The solution
Leverage the use of mobile application technology to create a product that remotely adapts to quality medical service and that as a user you can use as the primary source of medical record information. With this we seek to bring this type of services to a greater number of people who have mobile devices.
Insights
Which insights could we gather?
Some of the many insights we got were the ones that helped us build a better user experience.
- This is what we found:
-
1
More and more people are immersed in activities involving the mobile phone.
-
2
Many times we resort to the internet to ask questions about our health, people do it as usual.
Structure
Wireframes
We did prototype and wireframe usability testing. After the user evaluation, another prototype will be built based on feedback from users, and again the cycle returns to customer evaluation. Our hypothesis has proven to be correct. The next step was Visual Design which is presented below.
THIS IS JUST A SAMPLE OF OUR MAIN USER STORY WIREFRAMES
Project overview
Branding
The ‘Doctu’ brand logo should always be used in full. The logotype should never be moved or adjusted. The logotype has been created with specific letter spacing, and the logotype letterforms have been customized for the brand. Always use approved artwork when reproducing the ‘Doctu’ identity.
Doctor
+
Tú
=
Doctu
Construction
The logotype has been created with specific letter spacing, and the logotype letterforms have been customized for the brand.
App icon
Isotype adaptation for mobile application icon following the design guidelines dictated by operating systems.
Project overview
UI Elements
They are essential to begin with the construction of the visual design. Here are many of the elements of the brand identity.
Colors
Make sure that there is enough contrast for the logo to remain clear.
Main
#261662
Secondary
#0047BA
Gradient
#FF6162 - #184CFF
Typography
Are selected for their style, legibility, and readability are most effective when following the fundamental principles of typographic design.
Logotype
Monserrat
Bold
Headers
SF Compact Display
Semi bold
Body
Century Gothic
Regular
Project overview
Visual design
Interface elements are used together with psychology references that allow influencing the way in which the user performs certain interactions and improving the aesthetic appeal of the design; design aesthetics can increase or decrease the users’ ability to use the interface functions.
Check your doctor’s information
One of the most valued section. Gather the basic information of the doctor so that it’s always visible.
Schedule an appointment with your favorite doctor
Choose the day and time your doctor has off, confirm it and enjoy a new form of relief.
On-demand medical advice
Don´t have a primary care physician? Don’t know what kind of doctor you need?
Don’t worry! We’ll take care of that for you, just tell us what your feeling and we’ll help you get the right doctor for you right away!
Choose between messages or video call
Choose the best way to take your medical consultation.
Rate your consultations
Help us to improve our service and make you have a better experience.
Check your upcoming appointments
Have at your fingertips your pending appointments and the history of the ones you have already consulted.
Register as a patient
Start now and have the best experience in telemedicine.
Register as a Doctor
Get updated and start consulting at a distance.
Landing page
Designed to inform interested users about the features of the application, the advantages and benefits of using it. The main intention is to invite you to download it.
Join the future of healthcare now.
What are you waiting for? Just one click away!
