Georgia

UX/UI - Web & Branding

What we did

Scope the project

Branding

Branding

UX/UI Process

UX/UI Process

Shopify

Shopify Development

About

Client

Georgia

Georgia Jewelry was founded in 1999 in Obregón, México. They set out to seek unique and extraordinary pieces with beautiful craftmanship and make them widely available at fair prices.

Georgia
Georgia

The goal

The challenge

The jewelry business is filled with brands that offer cheap & sub par products and high end luxury brands that are out of reach for most consumers. Georgia offers unique products of the highest quality without breaking the bank.

How we help them

The solution

We collaborated with Georgia to refresh her brand and create a new online storefront that would reflect quality and sophistication yet remain approachable for all women.


Our goal was to create a website with an amazing user experience where users could view each product as if they were in the showroom. The design, colors and creative copy had to be creatively elaborated to create an impactful visual and seamless experience.

Insights

Which insights could we gather?

Some of the many insights we got were the ones that helped us build a better user experience.

  • This is what we found:
  • 1

    Buying jewelry online is a gamble if you don't know the brand. Most offer cheap & low quality products that won't last.

  • 2

    Most stores offer more of the same. Very similar if not identical product offerings.

  • 3

    Users need to have an extraordinary online experience to make them want and purchase the products, not just 'window shop' online.

Project overview

Branding

Georgia is a jewelry brand that represents the sophistication and quality of its products.

Construction

The typeface from the logo has been customized to emphasize the unique style of the brand.

Construction

UI Elements

Colors & Typography

The right selection of colors and type creates a timeless brand.

Colors

Based on a boho-chic style that highlights the vibrant colors that can be found in the Arizona desert and creates the perfect palette that goes from the green of the saguaro to the gold of the jewelry.

Main

#EEB4A4

Secondary

#008D84

Secondary

#F98A3C

Secondary

#CD9F26

Typography

The perfect balance between a sans-serif and serif typography makes it more memorable and elegant.

SF Compact Display

Logotype

Cormorant Garamond

Regular

Century Gothic

Headlines

Karla

Regular

Product design

User interface

Georgia Store was designed to help you discover jewelry as unique as you from the comfort of your home and at a fair price.

Visit Georgia, the unique mexican jewelry online store.

What are you waiting for? You're just one click away!

Visit Georgia

What’s your next project?
Let’s build it together.

Whether you want to talk about the next big thing or simply say hello, we’d love to hear from you.