Insured

UX/UI - App & Web

What we did

Scope the project

UX/UI Process

UX/UI Process

Frontend Backend

Frontend & Backend

About

Client

Insured

Insured is helps people worry less about their insurance through an app that makes all policies accessible from a single source or buy it directly from the app.

Insured
Insured

The goal

The challenge

Insurance has always been a pain for everyone. There is a strong feeling of uncertainty when buying insurance and trying to keep track of all the documents you need.

How we help them

The solution

Insured solves this challenge by storing all your insurance information in a single place, allowing users to access from virtually anywhere. This solution also allows purchasing insurance without all the hassle that it normally involves, simplifying the overall process.

Insights

Which insights could we gather?

Some of the many insights we got were the ones that helped us build a better user experience.

  • This is what we found:
  • 1

    Trust is one of the main factors that influence people when purchasing insurance.

  • 2

    When insurance documents are needed, it usually involves looking around for them.

  • 3

    Users want a simpler way to purchase insurance and manage their policies.

Structure

Wireframes

We did prototype and wireframe usability testing. After the user evaluation, another prototype will be built based on feedback from users, and again the cycle returns to customer evaluation. Our hypothesis has proven to be correct.

The next step was Visual Design which is presented below.

Wireframe 01
Wireframe 02

THIS IS JUST A SAMPLE OF OUR MAIN USER STORY WIREFRAMES

UI Elements

Colors & Typography

The right colors and type creates perfect aesthetic balance.

Colors

The bright blue evokes professionalism and provides users with trust.

Main

Main

#3380FA

Secondary

Secondary

#5A60E6

Gradient

Gradient

#3380FA - #5A60E6

Typography

Using a display font makes the brand more memorable and in this case, adds some visual play to the name.

SF Compact Display

Logotype

Proxima Nova

Semibold

Century Gothic

Headlines

Proxima Nova

Bold

Century Gothic

Body

Proxima Nova

Regular

Product design

User interface

Insured’s UI is designed to be elegant and trustworthy.

Keep track of policies

We hold and store all of your policies in one place for fast and easy access, and we break down your policies so you can finally understand your insurance.

Stop searching for a great insurance

We help you purchase insurance directly from the app, stop searching and select exactly what you need.

Learn more about Insured and be sure about your insurance.

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