Colors
The bright blue evokes professionalism and provides users with trust.
Insured
UX/UI - App & Web
What we did
Scope the project
UX/UI Process
Frontend & Backend
About
Client
Insured is helps people worry less about their insurance through an app that makes all policies accessible from a single source or buy it directly from the app.
The goal
The challenge
Insurance has always been a pain for everyone. There is a strong feeling of uncertainty when buying insurance and trying to keep track of all the documents you need.
How we help them
The solution
Insured solves this challenge by storing all your insurance information in a single place, allowing users to access from virtually anywhere. This solution also allows purchasing insurance without all the hassle that it normally involves, simplifying the overall process.
Insights
Which insights could we gather?
Some of the many insights we got were the ones that helped us build a better user experience.
- This is what we found:
-
1
Trust is one of the main factors that influence people when purchasing insurance.
-
2
When insurance documents are needed, it usually involves looking around for them.
-
3
Users want a simpler way to purchase insurance and manage their policies.
Structure
Wireframes
We did prototype and wireframe usability testing. After the user evaluation, another prototype will be built based on feedback from users, and again the cycle returns to customer evaluation. Our hypothesis has proven to be correct.
The next step was Visual Design which is presented below.
THIS IS JUST A SAMPLE OF OUR MAIN USER STORY WIREFRAMES
UI Elements
Colors & Typography
The right colors and type creates perfect aesthetic balance.
Main
#3380FA
Secondary
#5A60E6
Gradient
#3380FA - #5A60E6
Typography
Using a display font makes the brand more memorable and in this case, adds some visual play to the name.
Logotype
Proxima Nova
Semibold
Headlines
Proxima Nova
Bold
Body
Proxima Nova
Regular
Product design
User interface
Insured’s UI is designed to be elegant and trustworthy.
Keep track of policies
We hold and store all of your policies in one place for fast and easy access, and we break down your policies so you can finally understand your insurance.
Stop searching for a great insurance
We help you purchase insurance directly from the app, stop searching and select exactly what you need.
Learn more about Insured and be sure about your insurance.
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