Innovative Web Design and Rebranding for a Leading Cybersecurity Firm

Cybersecurity Firm

The company is a non-profit organization established in 1999 to reduce cyber risk in the financial system. It offers a platform for financial institutions to share threat intelligence and best practices, enhancing cybersecurity. Members gain access to timely information on cyber threats, incident response, and a community of experts. The company has its headquarters in the US and offices in the UK and Singapore.

Industry: Financial services

Company Size: 51-200 employees

Headquarters: Reston, Virginia, USA.

Founding year: 1999

The Challenge

A cybersecurity firm's global head of marketing needed a partner who could act as their design firm and help them build their new brand identity, branding assets, and website.

__wf_reserved_inherit — Image by Axented

Solution

In 2019, the global head of marketing of a cybersecurity firm partnered with Axented. Axented designed and developed the cybersecurity firm's website from scratch. After the company presented a conceptual version of the website, Axented created a new logo and assets for print, visual, and digital. Axented worked with other non-competitive vendors to push the project along, acting as their design firm.

“My boss highly recommended Axented, once we saw what they proposed, we did not doubt they would exceed our expectations. Their work was leaps and bounds above what I have seen, and I have been working in marketing and graphic design for more than 20 years” - Global Head of Marketing, Cybersecurity Firm. Virginia, USA

Results

"Within a year we partnered with Axented, we saw a 150% increase in direct traffic and have had significant positive feedback from our membership. " - Global Head of Marketing Operations & Analytics, Virginia, USA

Across the board, the new brand has brought significant value, changing the perception from old school to fresh, innovative, and successful. Axented's concept of vibrant colors and the brand they built have helped move the organization to the next level with its membership, leading to expansion due to substantial growth. The achievements with the current brand would never have been possible with the old brand.

Axented excelled in their field, with every staff member fully understanding the complexities of their work. Designing was challenging due to the need to incorporate numerous opinions into a cohesive product that reflected them all. The team was highly involved in the project, meticulously managing every detail. This dedication made the client proud and exceeded their expectations.